About
Passionate Product Marketing Technologist with MS and 15+ years of experience in advanced analytics applied to industrial operations and artificial intelligence. Vast knowledge commercializing complex technologies and matching benefits to business needs. Experience deploying practical AI-based solutions to industrial scenarios and advocating for the democratization of data analytics skills in emerging markets.
Technology Commercialization | Data Science
Always eager and open to tackling new challenges, I am committed to supporting the adoption of AI solutions for environmental and social problems, while also exploring the commercialization of new technologies.
- Date of Birth: October 13, 1984
- City: Berlin, Germany
- Email: cpazoszarain@gmail.com
- Github: https://github.com/cpazoszarain7
Technology impacts our lives in more ways than we may realize. My objective is to facilitate a seamless and transparent collaboration between humans and technology, enabling us to tackle our most significant challenges. Ultimately, my aim is to enhance the quality of life for both present and future generations.
Facts
Always engaged in the journey of discovering and implementing new technologies to bring them to the markets where they can have the most impact.
Software Technologies commercialized and managed
Startups managing technology commercialization
Publications in international technology outlets
Degrees & Certifications technology and management related
Skills
Knowing how to learn new skills has always been the cornerstone of my career. From engineering and data science to business development and commercialization of technologies, continous learning is the key to any new project and endeavor I take on.
Resume
Sumary
Carlos Pazos
Product Marketing Management Professional | Passionate About Commercializing Emerging Technologies | Citizen Data Scientist | Experienced Industrial Automation Product Marketeer | Python and LabVIEW Programmer
Education
Data Science and Analytics Certification
2020 - 2021
Georgia Institue of Technology
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Master of Science in Technology Commercialization
2017 - 2018
University of Texas at Austin
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Bachelor of Science in Mechatronics Engineering
2002 - 2007
Monterrey Institute of Technology and Higher Education
Formula Electrathon Competition Toyota 2006. Borregos ITESM-CCM Team. (April 2006 - September 2006)
Mechatronics Association ITESM-CCM. Sponsorship manager and planning committee member of The First Mechatronics and Automation National Competition FESTO (September 2003)
Department of Mechanical Engineering- Assistant ITESM-CCM
Associations & Other Certifications
Austin Product Marketing Community
2020 - 2021
OPC Foundation
2015 - 2018
Certified LabVIEW Developer
2008 - 2018
Languages
English
Fluent
Spanish
Native
Japanese
Basic
Work Elegibility
Eligible to work in United States and Mexico with no restrictions; will require sponsorship for full time employment in other geographies
Professional Experience
Principal Marketing Manager
2020 - Present
Honeywell, Atlanta, GA
- Development and management of global GTM strategies for asset performance management solutions based on machine learning and first principle modeling
- Introduction of Big Data solutions for the digitalization of field workflows and cognitive assistance of frontline maintainers
- Direct collaboration with CEO and VP GM articulating the benefits of core product technologies and their business impact during engagements with key accounts
- Collaboration with Product Management and R&D teams to translate the voice of the market into features in product roadmap
- Development of marketing analytics dashboards for tracking new product KPIs and discovering opportunities of optimization for GTM strategies
Senior Product Marketing Manager
2018 - 2020
SparkCognition, Austin, TX
- Management and development of global go-to-market strategies for AI enterprise software based on core platform automated machine learning and natural language processing technologies
- Representation of voice of customer/market with the CTO and product management team to accurately represent persona needs and market expectations shaping the product roadmap and vision
- Intimate knowledge of target markets including continuous tracking and engagement with competitors, development of relationships with analysts, and reporting back to CEO, demand generation and sales leadership teams
- Direct collaboration with CBO for the accurate representation of products, competition, and core technologies as well as state of the market with board of directors and investors
- Responsible for shaping the product marketing department within the organization under the umbrella of the CBO and CCO including definition of responsibilities/roles when collaborating with sales, marketing, and product teams
- Evangelization of brand and AI-based solutions for target segments and industries including presentation of technical papers in key forums, tradeshows, and collaborations with global commercial partners
- Continuous enablement of field and technical sales teams to communicate the direction of product and sales strategies as well as coach on how to sell/demo and handle objections across the entire buyer journey
- Management of regional outbound tactics for the penetration of emerging markets (Latin America and Middle East)
Senior Product Marketing Manager
2007 - 2018
National Instruments Corporation, Austin, TX & Mexico City, Mexico
- Management and development of marketing plans and go-to-market strategies for IIoT distributed systems management enterprise software, remote data visualization dashboard utilities, custom design and real-time embedded engineering software tools, and industrial communication protocols
- Conduction of market validation strategies and effective communication of voice of customer/market to product management and R&D counterparts for the definition and prioritization of product features and roadmaps
- Design and execution, in collaboration with global integrated marketing teams, of product outbound tactics including named accounts engagements, pubic relationships, web content, and social media presence
- Design and implementation of tactics for the enablement of a global sales force for the consistent communication of product messaging, elaboration of playbooks and account strategies, and product demonstrations for key accounts and broad-based audiences
- Product and technology trends evangelism in international forums representing the vision of the company for the future of embedded and industrial IoT technologies
- Management of relationships with key global partners and industrial associations for the conduction of co-marketing activities
Services
Consulting in data science, product development and go-to-market strategies. I specialize in the inception and commercialization of AI products that have social and environmental impact: AI for Good.
Data Wrangling
Evaluation and aggregation of structured and unstructured data including unconventional data sources that could be associated to the project at hand
Data Exploration & Visualization
Exploration of data sources to uncover main drivers of observed behaviors, actionable insights and recommendations all available in straightforward, business-oriented dashboards
Model Development
Application of relevant machine learning techniques to process the main data features and provide explainable, timely predictions relevant to the business
Model Operationalization
Putting the pieces together from data pipelines and model deployment to dashboarding and model maintenance
Productization
Moving from pilot to full-fledge deployment and productization at scale within an organization or in target markets
Monetization
Development of business and marketing plans for the launch and monetization of AI-based products
Testimonials
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Accomplishment is the word that comes to mind when I think about Carlos. Carlos and I worked together on the same team throughout our Master’s program. I was always impressed by his ability to get "stuff" done. He was working full time, switched jobs, travelling all over the world, yet I never had a worry if he or we would miss a project deadline. Carlos is dependable and always delivers. I learned a lot from working with him on how to be efficient with time and energy. Outside of work projects, Carlos had a smooth way of connecting with classmates, and I felt like he was easy to work with. Carlos would be an asset to any team.
Mathew Kottor
Director, Employee Innovation at USAA
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Sara Wilsson
Designer
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Jena Karlis
Store Owner
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Matt Brandon
Freelancer
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John Larson
Entrepreneur
Contact
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Location:
Atlanta, Georgia
Email:
cpazoszarain@gmail.com
Call:
+1 512-375-1021